Minneapolis Holistic wellness coach – Branding & Squarespace custom website design

Rachel Lyn is a Minneapolis-based wellness coach and massage therapist. It was a blast to bring her brand and expertise to life through a presence that highlighted her approach to helping women.

Her package was SIGNATURE BUNDLE, which includes:

• Brand kit (wordmark logo, color palette, font pairing)
• Custom 4-page Squarespace website + basic SEO
• Acuity scheduling set up 
• Launch reels, posting plan + email
• Social media graphics + Canva templates

CREATIVE DIRECTION:

We started off with a brand questionnaire, a Pinterest board, and a brand vibe board, seen below. that created a solid foundation and inspiration for the actual vibes we were bringing to life.

BRANDING:

Gentle. Intuitive. Connection. Empowerment. Holistic. Natural.

CUSTOM SQUARESPACE WEBSITE:

SOCIAL GRAPHICS: