Journal Design, Marketing Campaign, Web-Page Design, Graphics & Content

While working the Dutch & Deckle Alt Summit booth, I met Priscilla Loomis. We naturally bonded over journaling and connected online. At the time, I was working with Dutch & Deckle as their Head of Marketing, leading social media, content, and more.

After the conference, I developed the idea for an empowering partnership between Priscilla and Dutch & Deckle – rooted in their shared passion for journaling and the power of pen to paper.

Priscilla is an Olympian, CEO, entrepreneur, and motivational speaker. Dutch & Deckle is a customizable planner and journal brand based in Denver, Colorado.

The campaign centered around a line of exclusive journals featuring a custom design I created from one of Priscilla’s own quotes. Dutch & Deckle then handcrafted and embossed each journal.

I led the full marketing rollout, including the landing page, strategy, and content creation across video and graphics. We also collaborated on a monthly motivational reel series. Priscilla shared the journals with her audience at speaking events and in-person collaborations along the East Coast, bringing the partnership to life both online and offline.

Let’s check it out, below!