Picnic Fashion Show

Director of Print, Branding, Graphic Design & Event Photography

For Picnic Floral Frenzy, created by Amy Seeman and produced by Sip N Bloom, I stepped in as Director of Design & Print.

This spring fashion show celebrated local brands with a mix of florals and bold looks – and every detail was designed to feel cohesive from start to finish.

Branding & Logo, aligned with the vision of the fashion looks. The key was to have the overall brand aesthetic support, not clash with the bold looks of the show – various patterns and bold colors. Everything came together beautifully! The logo was to be printed throughout all digital and printed.

I created and designed a virtual, realistic dyed picnic gingham pattern, seen below.