Poppy Stella Rose Website Design

April 20, 2025

Minnesota Fashion Stylist | Shopify Website

Sarah Kuhn is a visionary fashion stylist, boutique owner, and connector in the Minneapolis creative scene. From styling and co-producing runway shows at New York Fashion Week, in Minneapolis to iconic photoshoots (we’ve been working together on shoots since 2019!), and collaborating with local brands. Sarah is all about bold creativity and community!🌹 Now, she has a dynamic new digital home to match her incredible work.

The Project Goals:

This project was more than just a website. We set out to:

  • Showcase Sarah’s extensive styling experience and services
  • Celebrate her LOCAL LOVE ❤️ for Minneapolis businesses
  • Brand identity that reflects her bright, fun, fashion-forward style
  • Highlight media features and press to build trust and credibility
  • Reposition her shop to highlight her signature collections, while keeping her styling services front and center.
  • Build a site she can grow with—from her styling portfolio to future event launches
  • Ensure the site is easy for her to update and maintain on her own
  • Showcase her full potential and magic to the world! 🌟

AFTER :

Her CEO Creative Bundle Included:

  • Custom Shopify Website
    • Strategic, easy-to-navigate design
    • Integrated email marketing and SEO strategy (hellooo, Google!)
  • Portrait photography
  • Custom branding
  • Branded social media graphics
  • Launch plan & reel

Just some of the graphics!

The Experience:

Sarah got to kick back on the beach during launch week 🏖️ while I took care of everything — from web design and graphics to the final live launch. Thanks to our all-in-one creative bundle and her feedback along the way, the entire process was seamless and stress-free.

đź’• Check out the fab PRE-LAUNCH & LAUNCH REEL HERE

Sarah’s brand draws inspiration from Carrie Bradshaw, The Wizard of Oz, and fashion legends. We added quotes throughout her site, bringing in a fun pop culture vibe that everyone loves & relates to—her pre-launch post was the perfect teaser for the big reveal!


This project wasn’t just about creating a gorgeous Shopify site. It was about building a strong, strategic foundation for a Minnesota business making a real impact. As a website designer, I specialize in capturing the energy of bold, creative brands and turning it into a brand experience that connects.

🌹 CHECK IT OUT: POPPYSTELLAROSE.COM 🌹

If you’re a heart-driven brand, creative entrepreneur, or business ready to step into your next chapter, let’s make it happen!

Ready to elevate your brand with intention and style? Apply to work with me here

Carleen

Creating brands that shine,
websites that convert & photography that tells your story.

Blending art, strategy, and storytelling to craft visuals that don’t just turn heads— they empower entrepreneurs to show up, grow, captivate and convert.

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